At Genesis Diamonds, we have always been pioneers in redefining the customer experience. Our commitment to innovation and customer satisfaction is reflected in our industry-leading lifetime upgrade policy - a concept virtually unheard of two decades ago.
To this day, we are proud to offer a 120% lifetime upgrade, a benefit unmatched in the industry. This commitment to value and service is one of the many reasons we have been recognized as the People’s Choice for "Best Jewelry Store" and "Best Place to Buy an Engagement Ring" for 15 consecutive years.
Upgrade Options for Diamonds and Jewelry
Genesis Diamonds provides a range of upgrade, trade-in, and selling opportunities to ensure our customers always receive the best value for their investment.
Upgrade Your Diamond, Jewelry, or Engagement Ring
If you purchased a 1-carat or larger diamond pendant, stud earrings, or center stone from Genesis Diamonds, you can upgrade your diamond after one year and one day for 120% of your original purchase price - as long as your new diamond is at least double the value of the original purchase.
Other upgrade options include:
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110% Upgrade Offer - If you upgrade to a natural diamond of any greater value (starting at just $1 more than your original purchase), we will credit you 110% of your original purchase price toward the new diamond.
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Lab-Grown Diamond Upgrades - If you purchased a lab-grown diamond, you are eligible for a 100% trade-in value when upgrading to a new lab-grown diamond that is at least double the value of your original purchase.
Sell or Trade-In Your Diamond Jewelry
If you are considering selling or trading in your engagement ring or diamond jewelry, Genesis Diamonds offers a private, hassle-free experience with:
✔ Confidential white-glove service
✔ A free, professional evaluation
✔ Immediate top-dollar cash offers
Even if you did not purchase your diamond from us, our GIA-certified, non-commissioned buyers are happy to provide an instant market-value offer. Whether you're looking to trade for something new or sell outright, we ensure the best value with same-day payment.
Sell or Trade Your Luxury Rolex
Genesis Diamonds also offers top-market value for luxury pre-owned Rolex timepieces. Our non-commissioned Rolex specialists conduct an accurate evaluation and provide you with the best offer in town - no strings attached.
Whether you choose to sell or trade, our process is seamless, ensuring you walk away with the best possible offer on the spot.
Schedule a private in-person appointment at one of our showrooms for a free evaluation and discover how much your diamond or Rolex is worth.