Are you in the market to buy a Rolex? Not sure whether to buy brand new or search for a pre-owned timepiece? As you can guess, we highly recommend shopping the pre-owned luxury Rolex inventory. Here's why.
The Rolex brand is the epitome of timeless value, exquisite craftsmanship, quality materials, and iconic design. Also, the strict quality management requirements and the company's long term policy of slow and steady expansion, reassuring all Rolex owners that their timepieces maintain their lifetime value.
The question is to buy new or used; buying new does not necessarily have more benefits. First of all, there are a limited number of models that are commercially available and special editions are only available for a brief period.
If you turn to the luxury pre-owned Rolex market, on the other hand, you will have access to almost any style or model you are interested in, especially if you work with a company with well-established networks and relationships within this industry, like we have at Genesis Diamonds. Finding very limited or discontinued models, such as the Hulk Submariner are still a challenge to find even in the used market, but with our global connections, we are capable of finding most anything your heart desires.
A pre-owned Rolex timepiece maintains their value over a lifetime and will show depreciation over time much more gradually. Its value is more likely to be worth the same after a year, and in some cases can potentially increase in value for discontinued or rare models.
The key to making a good purchase in the luxury pre-owned Rolex market is ensuring that the company you are working with checks for authenticity and is reputable. The serial number on your Rolex should be etched perfectly on the metal body and it will be hidden. If it were counterfeit, the serial number would be carved and it would never match the perfection of a real timepiece. Another interesting fact, Rolex timepieces are controlled by an automated movement, which means if you hear a ticking sound, it's a fake! Authentic Rolexes should be completely silent!
Buying from a reputable seller like Genesis Diamonds will alleviate all of your concerns.
We field every timepiece that comes through our doors. Our process to check for authenticity is very thorough, as well as to confirm that a Rolex coming into our store has never been stolen. Every now and then we have people coming in to our stores trying to sell us fake Rolex timepieces, but our non-commissioned Rolex timepiece experts know all of the ins and outs and can spot these a mile away. We never want any of our customers to end up with anything less than the real deal!
If you are interested in a luxury pre-owned Rolex, give us a call. We have the widest selection available and would be happy to help you find your perfect timepiece.