Rolex produces approximately one million watches every year. And every year, every one of those watches is sold. This means inventory is limited at authorized dealers' stores. There is always way more demand than supply. This means you are more likely going to sit on a waitlist, and the only way to actually get contacted is to buy jewelry from them in order to gain access to Rolex inventory when it does become available. Authorized dealers don't make any money off watches, because it is not their main line of business, which is why they want you to buy their jewelry as well. Another reason why we chose not to be an authorized dealer (but more on that later).
An additional consideration, Rolex has decreased the production output for the bulk of their products in recent years, making much of the sporting watches almost impossible to purchase brand new from Rolex authorized dealers. Because of this limited supply, there will typically be a set of requirements that you must meet if you purchase a new Rolex from them.
You would have to be a past client to even get on their waiting list, and you may have to purchase a gold/ bi-metal Rolex to get a stainless steel version. Even if you fulfill the dealer’s criteria, they would most definitely delay the warranty certificate for about a year, restricting the opportunity to obtain maximum benefit if you need to sell the watch within that span.
The main benefit of buying a watch from an authorized dealer is the manufacturer's warranty, however Rolex only guarantees the proper functioning of its watches for a period of 5 years from the date of purchase. This guarantee excludes normal wear-and-tear, particularly of the non-metal bracelets and straps, loss, theft or damage due to misuse. Genesis Diamonds offer a comparable warranty and guarantee to all of their clients that is accessible in-house, AND you will have better access to more popular styles.
We operate in the pre-owned market first and foremost to better serve our customers because our main line of business IS our customers and fulfilling THEIR wishes. Purchasing a pre-owned Rolex timepiece from Genesis Diamonds is far more straightforward a process. We remove all of the extra hoops authorized dealers make you jump through! Plus we have a global reach and the most flexible sourcing to find you almost any Rolex models you could want.
Purchasing pre-owned Rolex timepieces with a reputable jeweler who has in-house experts is also a safe way to find your favorite luxury Rolex timepiece. We provide third-party certificates of authenticity on every watch they sell, none of our watches are fakes or have been stolen, all of our watches are serviced before making it available to our customers, and come with our own warranties and guarantees.
If you’re looking to purchase a luxury pre-owned Rolex watch, you should do so from a reputed professional seller like Genesis Diamonds, with over 5,000 5-star reviews. Schedule an appointment with one of our non-commissioned expert Trusted Advisors today.